Dunk'd is an upcoming dessert shop, set to open its doors in 2024-2025, with a specialization in gourmet cookies paired with milk for a delightful dipping experience.
The Dunk'd team actively sought a brand identity that embodied playfulness and warmth, remaining receptive to our creative input. During the conceptualization phase, our goal was to craft a visual representation that highlighted the unique combination that sets them apart: the pairing of exceptional cookies and milk. This concept birthed the creative idea that now defines their logo and brand.
DUNK’D MILK & COOKIES
OUR CONCEPT
As we aimed to capture the essence of dunking a cookie in milk visually, the challenge was to convey this idea in a simple yet impactful manner.
Our solution involved featuring the universally recognized chocolate chip cookie, with milk dripping from it as if freshly dunked.
Complementing this chunky icon, we designed a font with a similar style, adding to the overall playfulness and coherence.
The final result is a fun and memorable logo that makes you hungry just looking at it!
“Nicole absolutely crushed it! So so so happy with how our logo turned out!”
- The Dunk’d Team