Hook it Golf is an indoor golf simulator that opened toward the end of 2023. Our client wanted a logo that was modern and sleek while incorporating elements reflective of the business name.
Our approach involved merging a hooked golf club, with a tech-savvy aesthetic to align with the simulator's advanced features. The goal was to make a visual that feels like a cool mix between VR and the world of golf.
HOOK IT GOLF
OUR CONCEPT
When designing the logo, our initial concept involved showcasing a hooked golf club. Recognizing the need for a stronger concept, we explored the idea of integrating the hooked club into the negative space of the "H" in "Hook it Golf." The "H" provides a natural rectangular negative space, resembling a golf club.
Once we identified the space to accommodate the club, the focus shifted to crafting a hook-like shape around the "H" with a techy feel. To complement the icon, we selected an italic font that harmonized with the overall design. And just like that, the logo was complete!
“We really love the logo. No changes needed”
- The Hook it Golf Team
