Street Life to the Sweet Life, located in Houston, TX, is a dog rescue center dedicated to uplifting the lives of street dogs by giving them a chance at a forever home.
In conceiving the concept, our primary objective for the logo was to radiate joy and capture the essence of the delightful "sweet life" that awaits these dogs in their new, loving environments.
STREET LIFE TO THE SWEET LIFE
OUR CONCEPT
In the process of designing the logo for Street Life to the Sweet Life, we encountered a challenge with the longer name. Opting against a horizontal layout, we focused on a cohesive arrangement where all six words seamlessly fit together.
To infuse happiness into the brand, we chose a chunky and playful font, tweaking the letters to snugly place "to the" between "Street Life" and "Sweet Life." The icon features a lively dog character, exuding personality in the same chunky style as the font for a harmonious flow.
To complement the vibrancy, we incorporated various shades of blue throughout the branding, aligning with the client's preference for a recognizable look.
“Love it. No changes at all. Love it x1,000%!!!! You are truly gifted Nicole!!!”
- The Street Life to the Sweet Life Team
