Founded in 2015 in Ontario, Canada, Puzzled Escape Rooms was created by two friends who describe themselves as the two hemispheres of a brain — one logical, one creative. Together, they form a complete mind, a partnership that powers every escape room they design and build.
For their logo, we aimed to streamline their visual identity with a clean, minimalist style that still captures their unique story while also perfectly representing the complexity and logic behind escaping!
Puzzled Escape rooms
OUR CONCEPT
Designing the new logo for Puzzled Escape Rooms posed a unique challenge. Their original logo featured a lightbulb, brain, puzzle, and key, and they wanted at least two of these elements carried into the updated design.
We initially brainstormed ways to integrate a brain and puzzle, but nothing felt quite right. Then, we considered a maze instead of a puzzle, recognizing that a maze also symbolizes the process of solving. This led to an exciting idea: what if we shaped the maze to resemble a brain? To build on this concept, we added a subtle key reference by incorporating a key within the maze on one side of the brain and a keyhole on the opposite side, since you have to find a key to escape!
The final logo embodies both the complexity and thrill of escaping—finding your way out by solving clues.
