Clandestina is a mobile coffee and tea bar, offering a range of specialty drinks including espresso drinks, cold brew, and tea.
The name "Clandestina," signifying "illegal" in Spanish, was selected to symbolize the owner's journey from childhood immigrant experiences in the US to the achievement of owning a thriving business.
Given Clandestina's unique background, it was paramount to infuse the brand with a modern, organic representation of the owner's Mexican heritage.
CLANDESTINA
OUR CONCEPT
In crafting the branding for Clandestina, our aim was to capture their culture authentically, steering clear of clichés and outdated motifs. Exploring Mexican artwork, particularly tile art, we discovered a Mexican Talavera style bird.
Our approach was to design the bird with imperfections, embracing an organic and contemporary Mexican Modernism style. Inside the tile bird, we incorporated dynamic patterns to evoke movement, subtly weaving in references to latte art and coffee.
To complete the design, we created an organic serif font and selected warm, inviting colors, providing the finishing touches to a brand that reflects the essence of Clandestina.
“I absolutely love it!!! I’m a very indecisive person but you allowed me to trust the process. I’m super excited to start working on all the other details now that I have a clear brand. I appreciate your work. You and your team are very talented.”
- The Clandestina Team
